Discover the initiatives of JEMV
Explore the various initiatives led by Jaime Enrique Michel Velasco. Each project represents a commitment to social, educational, and cultural progress.
Shaping leaders for the future.
Publications with purpose and leadership.
EL ARTE DE FORJAR LIDERES CATORCE PÉTALOS DE LA ROSACelebrating a historic achievement: the world's largest mazapán
In October 2024, Dulces de la Rosa set a new Guinness World Record with a 10-ton mazapán in Los Angeles. This incredible feat showcases our commitment to innovation and excellence in the confectionery industry.
The path of Jaime Enrique Michel Velasco
Born on August 5, 1951 in Guadalajara, Mexico, he began his remarkable journey shaping his future projects.
Served as mayor of Tlajomulco de Zúñiga, paving the way for community development.
Revolutionized the confectionery industry with innovative practices at this leading family business.
Established a world record with a remarkable marzipan creation.
Second Guinness World Record with a gigantic marshmallow weighing 648.40 kg, as part of the 200th anniversary of the state of Jalisco.
Broke his own record with a colossal 10-ton marzipan in Los Angeles, California.
Established this educational institution as part of his commitment to developing new leaders.
Released his work "The Art of Shaping Leaders," reflecting his leadership philosophy.
Appointed as diplomatic ambassador by Jethro International and awarded the Martin Luther King Medal
Presentation of his book Catorce pétalos de la rosa at the Guadalajara International Book Fair.
Our Achievements in Numbers
75%
Projects resulting in improvements to local communities.
80%
Events focused on community services.
25+
Years of experience in social and business development.
10K+
People directly impacted by our initiatives.
This book unveils the inspiring life of DHC Jaime Enrique Michel Velasco, one of the most influential magnates in the Mexican candy industry. A work that goes beyond a business biography to become a leadership manual rooted in values.
DOWNLOAD
During the 39th edition of the International Book Fair, DHC Jaime Enrique Michel Velasco, CEO of Dulces de la Rosa, presented his book Catorce pétalos de la rosa (Trauco Editorial). The work is a tribute to the Michel Velasco family and to the values of hard work, discipline, and family unity that gave rise to a Jalisco-based company now recognized internationally.
*PDF for printing · EPUB for eReaders
